I lead the comprehensive rebranding of The Closet, a student organization at ISU that provides free apparel—primarily business attire for professional endeavors—through donations and volunteer work. As the Design Officer, I developed a fresh identity from the ground up, incorporating feedback from our executive team, with the launch planned for January 2025. The rebrand will add a fresh, bold, and fun visual identity to the organization.
The final deliverables included a Brand Manual outlining typography, logo systems, color palette, patterns, graphic elements, and mockups. The branding draws inspiration from ThredUp's rebranding, which destigmatized secondhand clothing by emphasizing fun and fashion. I’ve added a vintage feel to resonate with our primary audience while designing adaptable logos (stacked and vertical) for diverse applications. The new branding transitions from The Closet's roots in its semesterly Pop-Up Shop to reflect its evolution into a permanent, impactful resource for students.
Skills
Typography
Adobe InDesign
Paragraph and Character Styles
Adobe Illustrator
Branding
Color Palettes
Collaboration and Communcation
Setting Deadlines & Self-Discipline
