Josie Olderog
Portfolio
Josie Olderog
Portfolio
Josie Olderog
Portfolio
Branding
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Raising Readers of Story County — Brand Redesign
Raising Readers Brand Redesign
Fall 2025
I executed a full brand redesign of Raising Readers of Story County, an organization that focuses on raising early literacy rates in Story County, particularly Ames, IA. Branding focused on welcoming, warm, and playful assets through typography, color, and graphics.
Note: I have no affiliation with this organization and all design work is done for the sake of education and representation of my skills.
I executed a full brand redesign of Raising Readers of Story County, an organization that focuses on raising early literacy rates in Story County, particularly Ames, IA. Branding focused on welcoming, warm, and playful assets through typography, color, and graphics.
Note: I have no affiliation with this organization and all design work is done for the sake of education and representation of my skills.
The Closet — Brand Manual
Fall 2024
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The Closet — Brand Manual
Fall 2024
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I lead the comprehensive rebranding of The Closet, a student organization at ISU that provides free apparel—primarily business attire for professional endeavors—through donations and volunteer work. As the Design Officer, I developed a fresh identity from the ground up, incorporating feedback from our executive team, with the launch planned for January 2025. The rebrand will add a fresh, bold, and fun visual identity to the organization.
I lead the comprehensive rebranding of The Closet, a student organization at ISU that provides free apparel—primarily business attire for professional endeavors—through donations and volunteer work. As the Design Officer, I developed a fresh identity from the ground up, incorporating feedback from our executive team, with the launch planned for January 2025. The rebrand will add a fresh, bold, and fun visual identity to the organization.
Aldi — Brand Manual
Spring 2025
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This updated brand manual brings a fresh, modern look to Aldi while staying true to everything people already know and love about the brand. Outdated design elements have been removed and replaced with a brighter, cleaner feel.
Many elements stay the same such as color and the overall sleek style. I created a flexible logo system as well ass color palette, typography, and merchandise/product packaging mockups.
This project is a conceptual rebranding created for educational purposes only. I am not affiliated with Aldi, and this work is not endorsed by or associated with the Aldi brand in any official capacity.
Aldi — Brand Manual
Spring 2024
This updated brand manual brings a fresh, modern look to Aldi while staying true to everything people already know and love about the brand. Outdated design elements have been removed and replaced with a brighter, cleaner feel.
Many elements stay the same such as color and the overall sleek style. I created a flexible logo system as well ass color palette, typography, and merchandise/product packaging mockups.
The Closet — Brand Manual
Fall 2024
This updated brand manual brings a fresh, modern look to Aldi while staying true to everything people already know and love about the brand. Outdated design elements have been removed and replaced with a brighter, cleaner feel.
Many elements stay the same such as color and the overall sleek style. I created a flexible logo system as well ass color palette, typography, and merchandise/product packaging mockups.
Learn More